Why it matters
Word of mouth only reaches people who already know someone who knows you. Local search reaches the person who needs you tonight and has never heard your name. Showing up in the map pack is the difference between being found and being missed.
How it works
- Your Google Business Profile is filled out properly: services, hours, area, photos.
- Your site gets the location and service pages, and the behind-the-scenes schema, that Google reads to rank you.
- You start turning up in the map pack when locals search, not on page three.
This is for you if
- You rely on word of mouth and barely show up on Google.
- Competitors you have never heard of sit above you in the map.
- Customers say they "couldn't find you online".